Musicians and bands are always looking for ways to increase their revenue, especially in a post-pandemic world. Musicians today only have two real means of capturing income, touring and the merch booth, since streaming only pays on average 0.0038 per stream. Here at Sky we are working hard to make sure you have the tools, the software and best rates so you can keep more of your money at the merch booth.
The merch booth, in some cases, is all that is saving local and regional bands from starvation. As venues are still recovering from shutdowns due to the COVID-19 pandemic, many are struggling to pay the performance fees they could have just two years prior. Once again, musicians are being asked to take a pay cut due to something completely out of their control. If they aren’t making any significant income from streaming, are making less money playing shows, their last line of defense from giving up is investing in the offerings at their merch table. But even so, the merch table for signed bands has become a new source of income for venues and the record labels.
“At a recent festival, we were told that in order to sell merchandise we had to agree to give 50% of our revenue to the festival. Some of our t-shirts have up to 30% cost of the sale price invested in printing them. Is it even worth the effort to sell at those festivals because we will make the least out of everyone involved in the process.”, says Papa Liliac, father, founder and manager of the internet sensation Liliac.
With venues, and sometimes record labels, in the musicians’ proverbial pockets taking cuts of music sales, wages from gigs and merch... it is important to save every penny when possible. The industry average for credit card processing fees is about 3%. Let’s say… Merch Cost (25%) + Record Label (20%) + Venue (50%) + Credit Card Processing (3%) leaves about 2% left for the band… Even though Sky has the lowest rates in the industry, margins are tight. So we always suggest our merchants…
Papa Liliac says, “We switched to Sky Systemz because we had the ability to pass the fee. It shows up as a small surcharge to the buyer, but at the end of the night it could add up to being able to pay for a hotel room or gas to get to our next gig. It makes a big difference at the end of the day.”
Actual sky Merchant Weekly Report | Total Transactions | Total Revenue |
---|---|---|
Card Present(CP) | 134 | $7,428.90 |
Card Not Present(CNP) | 22 | $1,282.21 |
Actual sky Merchant Weekly Report | Total Transactions | Total Revenue |
---|---|---|
Card Present(CP) | 134 | $7,428.90 |
Card Not Present(CNP) | 22 | $1,282.21 |
Total Fees Saved | $254.73 |
As you can see passing the fee can make a big difference for artists on the road. Luckily for Liliac, they are an independent band so they do not have to pay the record label a cut. However, as an independent artist they are self-funded, like the majority of artists out there. So literally every penny matters!
As always, Sky’s Software Suite (Cloud POS) is 100% free to use. Our apps work on both Android and iOS devices and you can even use your own tablet or phone! The only thing you will need to purchase from us is a credit card reader, and we suggest the M2 Chipper for just $50.
So for you independent artists, Sky Systemz is the answer for your payment processing and eCommerce. Not only can we help you save money at the merch booth, we can also build a custom website and web store (or add a webstore to your existing site to replace Shopify). You can check out the site we built for our Marketing Director, Dr. C!
Sign Up today and start processing payments in as little as 5 minutes! For more information, reach out to us at contact@skysystemz.com!
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